Hellotracks is a platform for managing mobile field staff using GPS-enabled android phones. It's a complex product that is easy to overwhelm new customers. The company needs to find the right balance between simplifying the sign-up process and introducing various features and benefits of the platform.
Our team of 3 designers was given 2.5 weeks to design, research, test, and present a new streamlined signup process.
My role focused on research, strategy, and useability testing of the new design.